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Social Media is Mostly Common Sense: BEA Panels

June 4, 2012

Today was a little bit discombobulated. I went back and forth from the office to BEA twice, juggling my BEA attending with office tasks.

I was interested in two panels today:

A Guide to Goodreads for Booksellers, Librarians and Publishers: Making the Connection to Readers I really enjoyed this presentation, by Patrick Brown, the marketing manager of GoodReads and Erica Barmash, the Senior Marketing Manager.

I really enjoyed this panel, talking about GoodReads building social media strategy with a focus on authors and readers connecting and having interesting discussions. I think I vastly underuse GoodReads. I mostly just use it to track how many books I’ve read in a year. I think I belong to a couple of groups, but I don’t use them very often. Here are the notes in full.

Tweet This, Not That,  mostly covered things I already knew about how to do Twitter and social media… the solid basics about engaging a conversation, sharing useful and good content. I was frustrated because some of the slides were too hard to read from where I was sitting. The main things that caught my attention were the idea of using TweetChat to organize and moderate a Twitter Chat (I see chats go by on my TweetDeck dashboard, but participate seldom. Using a dedicated app for it might make me more interested.)

And a bit of trivia that tickled me: The first use of a hashtag # in a tweet was by Chris Messina on August 23, 2007. There was a slide with a screen capture of it. I think that might have been my favorite part of the panel.

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